Whether evaluating an existing business or marketing strategy or creating a new one, it begins by asking foundational questions about your business to determine what you are trying to accomplish, and what challenges and opportunities exist for achieving your goals.
Once a solid business and marketing strategy is in place, a marketing plan should be created (or modified) to include tactics that reach your target audiences, communicate your brand message, contribute to a great customer experience and maximize your budget.
Whether you are promoting new products or services to your external audience, introducing facility safety policies to your internal team or presenting at an industry event, words matter. Clear communication is essential to the success of any initiative.
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